Who can feed your logo to an AI?

Anyone can drop your logo into an AI image generator and ask for a poster, a mascot or a fake ad. Most businesses haven't decided what's allowed, so staff, freelancers and partners are guessing. Clear rules and a tidy asset library solve most of the problem before it starts.

What is AI asset protection?

It's a practical set of decisions and files: which of your assets may be used with AI tools, by whom and how, plus an organized library so the approved versions are easy to find and the wrong ones aren't floating around.

This isn't legal advice, and the law around AI and trademarks is still developing. For ownership questions, talk to a lawyer. What we do is the brand-side housekeeping.

Where problems start

• Old logos everywhere. Outdated versions get reused and re-uploaded.
• No AI policy. Staff use free tools with your brand files and no guidance.
• Look-alike content. AI-made graphics drift away from your real style and confuse customers.

What we set up

• Approved asset library. Current logos, colours, fonts and templates in one organized place.
• AI usage rules. A one-page guide: what's fine, what needs approval, what's off limits.
• File hygiene. Clear names, versions and formats, and retiring outdated files.
• Brand marking. Consistent watermarking and credit conventions where they make sense.

How it works with Hype Interactive

We audit what's in circulation, agree the rules with you, build the library and write the one-pager. If a lawyer is involved in your trademarks, we work from their guidance.

Is it right for you?

If your team, freelancers or franchisees use your brand files, or you're starting to create images with AI, this is a good time to get organized.

Frequently asked questions

Part of our AI-ready brand series. Explore our branding services, AI services or request a quote.