Living Identity Systems
A flexible family of marks: a main logo, icon, motion mark and campaign mark, each with its own job. Like ours.
- Logo family and icon
- Motion and animated logos
- Usage rules that flex
Brands that
move.
A logo used to be one fixed picture. Now your brand lives on screens, in AI chats and in motion. We design living identity systems: logo families, motion, colour, voice and rules that let AI create on-brand content for you.
A flexible family of marks: a main logo, icon, motion mark and campaign mark, each with its own job. Like ours.
Who you are, who you serve and why you win, distilled into positioning and a story people repeat.
We turn your voice into a "brand brain" that ChatGPT, Claude and your chat agent can follow, so AI content always sounds like you.
Tactile work that still matters, now with AR layers, QR experiences and smart packaging.
Type a business name and pick a mood. The lab instantly generates a moving wordmark and palette, a taste of how we explore directions with AI before refining them by hand.
Interviews, competitor scan and an AI-assisted audit of how people talk about you online.
Dozens of directions generated and refined fast, then narrowed to the strongest three.
Hand-finished logo family, colour, type, motion and voice.
Brand guide, templates and an AI voice guide so every new piece stays on brand.
Hype is a creative branding agency in Edmonton that has been helping Alberta companies stand out since 2003. Logo design, brand strategy, graphic design, print communications, signage, packaging and labels, all under one roof, for businesses in Edmonton, St. Albert, Sherwood Park, Leduc and across Alberta. As a branding agency in Edmonton, we offer logo design Edmonton businesses are proud to put on a truck, a sign or a screen, with a full brand system built around it. St. Albert businesses are welcome too: we handle logo design and full branding for St. Albert companies as easily as for Edmonton ones.
Edmonton · St. Albert · Sherwood Park · Leduc · Nisku · Beaumont · across Alberta
AI helps us explore more ideas faster, but every final mark is designed and refined by a human with 23 years of craft. You own it outright.
Your brand shows up in tiny favicons, huge billboards and animated reels. A family of marks gives each place the right tool.
Yes. We often evolve a brand instead of replacing it, keeping the recognition you’ve built and making it future-ready.
Big-agency results without the big-agency rules or fees. Tell us what you’re working on, and we’ll show you what’s possible.