Number of Digital Voice Assistants Worldwide from 2019 and 2023 (in billions)
Long-Term Keywords: When we communicate with smart devices we tend to use sentences and ask full questions to find our answers.
For example: When typing in a search in a search engine we tend to type in one or two keywords. With a smart device when we are driving to find a location for example, we tend to be more conversational and talk as though we are speaking with someone “Hey Alexa, where is a pet store near me?”
Google relies mostly on knowledge graphs and rich snippets to answer voice queries and results are in the most part featured snippets that we receive on a traditional search. Search Engines understand that with voice search direct answers are top priority for immediate results providing an optimal user end experience. Characteristics of voice search keywords include Question keywords, Long-tail keywords and phrases and “Filler words”, these are instrumental to the success of a voice optimized keyword strategy.