Make AI sound like you.
Out of the box, ChatGPT, Claude and every chat agent write in the same polite, slightly corporate voice. Your customers can tell. A brand voice kit turns how you actually talk into something an AI can follow, so the content that goes out still sounds like you.
What is brand voice for AI?
It's a written, tested description of how your brand speaks: tone, favourite words, words you avoid, sentence rhythm, how formal you are, what you'd never say. We package it as a "brand brain" your team can paste into ChatGPT, Claude or a chat agent, along with ready-made prompts for the jobs you do every week.
Why generic AI hurts your brand
- Everyone sounds the same. "We are thrilled to announce" is on a million websites.
- Teams drift. Five people using AI five ways gives you five voices.
- Chat agents speak for you. A customer-facing AI that sounds off-brand is a brand problem, not just a tech one.
What you get
- Brand voice kit. A short guide with do's, don'ts and real before-and-after examples.
- Prompt library. Tested prompts for emails, social posts, product descriptions, FAQs and replies.
- On-brand AI content. We can also produce a starter batch of content so you see it working.
- Setup for your tools. Instructions for ChatGPT, Claude and your Hype AI chat agent.
How we build it
- Listen. We read your existing writing, website and emails, and talk with you.
- Define. We draft the voice rules and show you examples in your tone.
- Test. We run the same task through AI with and without the kit, and refine until it passes the "would you say that?" test.
- Hand over. You get the kit, the prompts and a short walkthrough for your team.
Is it right for you?
If more than one person writes for your business, or you're starting to use AI for content or customer chat, a voice kit pays off quickly. It's also a good first step before building a chat agent.
Frequently asked questions
Do I need to use a specific AI tool?
No. The kit works with ChatGPT, Claude and most other assistants, and it can power the chat agent on your website.
Will AI content still need editing?
Yes. The kit gets you much closer, but a human should review anything important before it goes out.
Is this part of branding or AI services?
Both. It sits in our branding work and connects directly to our AI services.
Part of our AI-ready brand series. Explore our branding services, AI services or request a quote.